Leo Burnett Is Named Network of the Year
At the Golden Drum Festival, one of the most important creative awards shows in Europe (37 participating countries), which took place in Portorosz, Slovenia on October 4 and 5, Leo Burnett Beirut won a Grand Prix, a Gold and Silver, and the Leo Burnett network was named Network of the Year for the second year in a row. Among the other offices contributing to the success of the Leo Burnett network, were Moscow, Warsaw, Bucharest, Istanbul and Belgrade.
Leo Burnett Beirut's "A Bet for a National Conscience", led by its Chairman Farid Chehab, won the Grand Prix in PR for a campaign that endorsed its own corporate image by proposing a federative economy for the country. Leo Burnett Beirut also won a Gold award in the Digital Category for the campaign "No Rights No Women" as well as a Silver award in the PR category. The campaign is continuing its impressive run after winning 5 Lions in Cannes earlier this year.
Kamil Kuran, Managing Director Leo Burnett Levant, stated: "We firmly believe in the creative capabilities and talent of our people. Over the past four years, Leo Burnett Beirut's local teams have made their mark on the international creative scene"
"We are proud to have won these prestigious awards in one of the most competitive creative awards shows in Europe. The efforts that Leo Burnett Beirut have put into the deeper knowledge of the people and their insights, as well as the creative and innovative efforts that have been put into the relevancy of new integrated channels, are starting to pay off regularly at the top regional and international shows" added Bechara Mouzannar, Chief Creative Officer of Leo Burnett MENA.
*Leo Burnett was initially founded in Chicago 1935 with just eight employees. Today the organization functions in 84 countries with 95 full-service advertising agencies. LB is credited today as being one of the top five most awarded advertising companies for creativity worldwide, and with its 'HumanKind' approach to thinking (i.e. taking a brand's human behaviour in to account first and foremost) the attraction to some of the world's most valuable brands, such as P&G, McDonalds and Kellogg's, is clear.
