Beiruting News

Ever wondered what good rundown runners can do? Apparently more than you ever imagined. Thanks to the "Donate for the Love of Running" activation event hosted by adidas in G spa, Ashrafieh, gym members were given the opportunity to show their support toward a noble cause. To encourage those athletes to put their sneakers to good use, adidas offered them a new pair of its iconic Ultraboost for every pair of donated running shoes.

In fact, adidas brought unprecedented comfort and energy to runners with the launch of its most technically-advanced running shoe yet, Ultra BOOST. Using thousands of energy capsules, Boost technology by adidas introduces a stable performance under any circumstances. With its innovative and impressive features, it boasts unwavering balance with an elegant stretch that not only hugs the shape of the foot but allows for free flowing ventilation that guarantees to keep your feet cooler while running. Ultraboost answers every athlete's needs by offering the very best in Energy Return, support, stability, comfort and style.

For this special activation, G spa was completely revamped: Inside the gym, a branded booth greeted the members displaying the many different colors, sizes and variations of Ultraboost; the floor was stamped with high impact visuals of the running shoe along with energized slogans. Gym members were eager to donate their sneakers and try out the new footwear. The collected shoes were delicately wrapped and piled in a plexi branded box to be donated to adidas charity partners. Through this simple gesture, adidas succeeded once more to promote a healthy lifestyle, and make a difference in someone else's life.