Constantly coming up with new ways to entertain their fans, and in a time where many people are hassled with worries and fears, Cadbury Adams Middle East s.a.l., part of Mondelēz International, has taken joy to another level, celebrating its National Day of Joy with a specially rigged Bubbly truck roaming around the streets of Beirut, spreading fun and smiles to drivers and passersby on October 16th, 2015.
Featuring a squad of performers dressed in purple costumes, the truck's passengers offered onlookers entertaining Bubbly props at every stop. With loud, cheerful music and an array of purple flying balloons, guests were delighted with Bubbly bars filled with bubbles inside and out, ensuring an experience of pure Joy.
Ms. Ola Loutfi - Corporate Affairs Manager at Mondelēz International, commented on the occasion, saying, "Bubbly's National Day of Joy, through a Bubbly truck roaming around the streets of Lebanon, connected with so many people because of the genuine and contagious emotions it spread. We wanted to inspire joy by creating an event people would instantly relate and respond to, and most importantly put a smile on their faces."
The truck's journey started at 7 a.m. in Jounieh and ended at 11 p.m. in Mar Mikhael, and delivered doses of joy around the nation's streets, delighting the country with 14 hours of exciting joy.
