Beiruting News

On Saturday December 19^th 2015, JouéClub Liban transformed #UnNoelSansCadeaux to #UnNoel100Cadeaux.

100 chosen kids & families were invited to Cosmocity, the new entertainment place that opened in Beirut Souks, to enjoy a day filled with many fun activities & unlimited play time, all waiting for Santa Claus to arrive and distribute hundreds of gifts for all! We, thereafter, shared a happy lunch together at Olio!

"Un Noel 100 Fois Plus Beau" is a campaign that started off as just an idea and quickly transformed into an engaging and heartfelt initiative that was all about making sure that everyone was going to experience a Christmas with gifts, a Christmas that is 100 times warmer.

A call for action took place in November, where people were asked to nominate 100 less fortunate children they wished could have a better Christmas; this was done through a website that was created for this initiative: www.unnoelsanscadeaux.com

Mr. Wael Sinno, Managing Partner of JouéClub, stated: "As JouéClub, a leader in the toy industry, being socially responsible and aware is a main directive for our business; and it is through campaigns like #UnNoel100FoisPlusBeau that we have the opportunity with our partners, to not only fulfill a wish for a child but also create a little bit of happiness for a family."

Mr. Anthony Ziade, Managing director of JouéClub said: "JouéClub are proud and honored to have put this campaign together, being able to bring a little bit of the Christmas cheer into the lives of the people with us today. While some enjoy Christmas festivities filled with Family, Friends & Gifts, others don't share this joy and experience the luxury of this festive season. During Christmas, there's nothing more treasured than the bright smile and the eagerness on a child's face while celebrating with beloved ones and opening all the gifts they have wished for. The whole point behind this campaign was to create an unforgettable Christmas for these children."

Mrs. Carel Bardawil, Marketing & Communication Manager, added: "We are lucky & happy to have found a special way to contribute to our community. We would like to thank all our partners for their participation and for helping make this Christmas 100 times more beautiful: Joe Fish, our advertising agency, CosmoCity, for offering us the venue as well as free game time to the children, TellTale, our PR agency who organized our event & helped spread the word about the campaign. Allo Taxi, for offering the buses for transportation. Kababji, for the delicious breakfast they offered to all the attendees. Keys'n Cords for the wonderful performance they prepared. Lavazza for the tasty coffee they provided. Olio for offering us their venue and lunch for the children. Nadim Abou Habib, the talented photographer & his team, who captured the timeless & unforgettable memories of that beautiful day. The bloggers & influencers who attended and supported us from the beginning: Najib Mitri (Blog Baladi), Yasmina Audi (super mummy), Sara Gharzeddine from NRJ, Olga Haber from Radio One, Roula Nahas (Roulixa), Thea Meshleb (Fashion Tea Cup Blogger), and Elsa Osta & Souzana Baradie (I Heart Unique). This initiative was a huge success & managed to bring happiness and heartfelt Christmas joy into the lives of people who were not able to truly live in the Christmas Spirit."

To every person who collaborated & added a special touch to this campaign, we say a big thank you!