On the occasion of World Hug Day, Ogilvy Action Beirut organized the 'Hug Day', a special day that encourages everyone to hug family and friends more often. The Client behind the activation is Huggies and it involved a Huggies baby mascot offering hugs to children and parents all day long at City Mall.
The campaign brought strangers together for a good cause whereby Huggies Lebanon donated for every hug, one pack of diapers to the orphanage of St.Vincent de Paul, spreading care and affection to underprivileged children.
"Psychologists say that people hug to seek security, comfort and love; a hug shows you care", said Moe Minkara, Regional Creative Director at Memac Ogilvy. "Huggies diapers are best known for their perfect fit. They hug babies like mothers giving them the security, comfort and love: this is what inspired our hug day campaign", he added.
The Hug Day Campaign deemed a complete success. The Huggies baby mascot collected 500 hugs against which, Huggies Lebanon team visited the orphanage and donated Huggies diapers packs. The children were elated and manifested their joy in singing and dancing with the Huggies baby mascot.
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About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 14 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 500 professionals, gives the company a unique insight into different segments of the Arab markets.
About OgilvyAction
OgilvyAction is dedicated to understanding not just insights around brands and the consumers, but also, importantly, the core insights around the shopper and the retailer. Delivering against its stated proposition - Creating Purchase Behaviour - OgilvyAction uses this comprehensive intelligence and insight to create the conditions that drive brand purchase via a broad range of services including experiential marketing, shopper marketing, trade marketing, promotional marketing, digital marketing and measurement & analytics. With 82 offices in 61 countries the agency's clients include Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. OgilvyAction is the global brand activation network of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services organizations.
