t seems to get earlier and earlier each year - much to the annoyance of a load of us - but maybe we'd all be a damn sight happier if we put our Christmas decorations up now.
Well, that's what one psychoanalytical expert believes, anyway.
Yes, while many of you will be wincing and shaking with rage at the very idea of getting the baubles and bells out in September, it could actually give you a bit of a mental boost, if Steve McKeown is to be believed.
The theory is that those who get involved in the Christmas spirit earlier enjoy the festive period for longer.
"Decorations are simply an anchor or pathway to those old childhood magical emotions of excitement.
"So putting up those Christmas decorations early extends the excitement."
Amy Morin, a psychotherapist and the author of 13 Things Mentally Strong People Don't Do told the same publication: "The holidays serve as a reminder of when a loved one was still alive.
"Or maybe looking at a Christmas tree reminds someone of what life was like when they still believed in Santa.
"For people who have lost a loved one, it may serve as a reminder of happy times they had with that person.
"Decorating early may help them feel more connected with that individual."
Putting up loads of garish Christmas decorations may actually be a sign that you're a nicer person, too.
A study published in the Journal of Environmental Psychology states: "A main effect for the decorated factor indicated that raters used Christmas decorations as a cue that the residents were friendly."
So, why not get yourself started? After all, the shops have already started to stock festive gear, and the mince pies will go out of date before the big day.
Stick on some Wizzard and stop wishing that it could be Christmas every day, because maybe it can.
