L’ORÉAL PARIS PARTNERS WITH ABAAD ORGANIZATION TO LAUNCH ITS
INTERNATIONAL TRAINING PROGRAM
“STAND UP AGAINST STREET HARASSMENT”
On the International Day for the Elimination of the Violence against Women, L’Oreal Paris and
ABAAD organization, invited celebrities and influencers to rally behind this important cause!
For half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers.
From pioneering science and innovations that empower women through beauty, to its diverse
family of global Spokespeople, L’Oréal Paris continues to challenge stereotypes, and to foster
women power to play active and equal roles in their societies.
A WORTHY CAUSE: STAND UP AGAINST STREET HARASSMENT
According to a study L’Oréal Paris conducted with IPSOS, the #1 issue that chips away at the
self-esteem and feelings of self-worth of women and girls is sexual harassment in public spaces
- or “street harassment”.
The survey found that 80% of women have experienced sexual harassment in public spaces.
And among those respondents, only 25% reported that someone offered help; additionally, 86%
of individuals reported that they do not know how to respond when they witness sexual
harassment in public spaces 1 .
As a brand that has always taken on the cause of women’s worth, L’Oréal Paris wants to
empower people to Stand Up against street harassment and to help every woman walk freely
towards her destiny.
This is why L’Oréal Paris decided to partner with Hollaback, an international NGO that aims to
end harassment of all forms.
Stand Up is focused on raising awareness about street harassment and training 1 million people
by 2021 with Hollaback’s “5D’s” methodology: Direct, Distract, delegate, delay, document, a
program to learn safely how to respond when you are being victim or witness of street
harassment.
“We are proud and happy to partner with ABAAD, a non-profit organization expert in protecting
women against gender-based violence, to launch the training program in Lebanon, with the goal
of training the biggest number of people across the country and help both men and women to
safely intervene if they witness or experience street harassment, said Emilie Wahab, General
Manager, L’Oréal Liban.
