MENA-based production companies Front Row Filmed Entertainment and Dubai Bling producers Different Productions are teaming up with regional celebrity Nour Arida and the independent creative agency, Read the Room, to produce Confidence is Queen, an ambitious new reality series fronted by one of the most influential Arab women.
The series sees Arida assemble a powerhouse squad of female mentors to guide a selected group of Arab women through an emotional and entertaining journey of fears, tears, laughter, and discovery. More than a reality show, Confidence is Queen aims to ignite a confidence revolution, proving that the power of sisterhood can uplift, inspire, and rebuild from the inside out.
With a social following exceeding 18 Million on her platforms, and a solid reputation for authenticity, Nour Arida has been one of the very first Arab women to front worldwide campaigns of giant brands such as Audemars Piguet, Sephora, Bouchero and MakeUp Forever. Through the show, she extends her advocacy for women’s empowerment to television, tackling the very real confidence and self-worth challenges faced by women across the region and beyond.
This would be Front Row’s first foray into reality TV. The company had previously produced Netflix’ first Arab Original feature “Perfect Strangers”, which went on to top the charts on Netflix in the MENA and reached #3 Globally, as well as the psychological thriller “The Sand Castle”, which premiered on the platform in 2025 and went as high as #3 on Netflix’s global charts.
Read the Room is an independent creative agency created by five female founders with backgrounds in global advertising agencies across Beirut, Dubai, New York, Montreal, and Rio de Janeiro. They are experts in brand communication and marketing, having led campaigns for major international and regional brands. The founders are renowned for impactful women's rights campaigns in the Middle East and have collectively won over 300 industry awards, including multiple from the prestigious Cannes Lions International Festival.
The project is co-produced with Different Productions, the company behind Netflix’s hit Dubai Bling, Shark Tank Dubai, as well as It’s OK, an intimate look at Lebanese superstar Elissa. Dubai Bling in particular was an enormous success both locally and internationally, climbing to #2 Globally on the platform. Read The Room and Arida will also help co-develop and promote. The collaboration brings together production excellence and cultural authenticity to deliver a show designed to resonate both locally and internationally.
Joint statement between Front Row’s Gianluca Chakra and Different Productions’ Mazen Laham:
“"Confidence is Queen" is more than a show. It’s a statement. Our partnership between Front Row and Different Productions came naturally: one rooted in bold, thought-provoking cinema, the other in globally resonant and impactful reality storytelling. Together, we’re blending cinematic craft with raw authenticity to create something powerful, relatable, and real. At its core is Noor Arida, a woman who embodies elegance, vulnerability, and unapologetic confidence. She represents a new generation of Arab women unafraid to be both strong and imperfect. That truth is what makes this project not just entertaining, but deeply human and profoundly inspiring".
Statement from Nour Arida:
“I know this show is going to be revolutionary on so many levels, and I’m so happy with my partnerships in it. Between Front Row, Different, and Read the Room, we’re bringing to the table something disruptive, entertaining and creative all at once”.
