11/7/2025 2:35:56 AM

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    Nour Arida launches her new brand: Sorbé

    06 november 2025
    An on-the-go, multi effect skincare, rooted in the belief that true beauty begins with feeling better, not trying harder.
     
    Nour noticed a gap in inclusivity across all fashion and beauty industries. They all include women of different races, skin colors and body types. Yet they all show only one aspect of a woman: Her posing and smiling. 
     
    For too long, women have carried the weight of performative beauty: concealing fatigue, pushing through discomfort, and chasing impossible ideals.
     
    This is exactly why Nour brought Sorbé to life: a skincare brand embodying a cultural shift.
     
    A brand that welcomes and celebrate all of the woman’s emotional complexity. The highs and the lows. Within its DNA, It honors all her emotional layers: Joy, stress, desire, doubt, and grief.
    It recognizes them as facets of a woman and not flaws to hide.
     
    Launching on November 16, Sorbé marks the start of a new era in skincare: where emotion meets science, authenticity meets ritual, and women are encouraged to feel, not perform.
    • Nour Arida launches her new brand: Sorbé

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