Beiruting News

Alfa is welcoming Pope Leo XIV with a powerful message inspired by his own teachings. A massive banner was displayed on the company’s building featuring an image of the Pope alongside the Latin phrase “Libanus Dilexi Te” which translates to “Lebanon Loves You”.
The message was inspired by the Pope’s first Apostolic Exhortation released on October 4, “Dilexi Te: I Have Loved You in the Love of the Poor.”
By echoing this theme, Alfa sought to celebrate the Pope’s 3-day historic visit with a symbolic message which beautifully blends spiritual and national sentiment, presenting Lebanon as a gracious and welcoming host, proudly being among the first countries to receive the Pope. 
And so, we join Alfa’s message to Pope Leo XIV: Lebanon Loves You, Welcome to Our Country!