Air New Zealand's bikini-laden safety video may have raised the ire of feminists but it's also lifted global search results for the term "safety video" by 50 per cent in the last week.
Google's Trends website tracks search volumes and in the last week it saw an up-tick from an index result of 28 last Sunday to 40 yesterday with the search giant pointing to news stories about the glamorous Kiwi video as the reason for the rise.
The full version of Air New Zealand's Safety in Paradise video - filmed in the Cook Islands and featuring four Sports Illustrated bikini models - was released on Tuesday and became something of a viral hit.
The video was covered on hundreds of international websites including the UK's Daily Mail, BBC, CNN, CNBC and the New York Daily News.
