A Chinese beekeeper hopes his honey will be the new buzz after he covered his entire body with more than 460,000 bees.
She Ping, 34, of Chongqing in southwest China, said he used queen bees to attract the insects on him to create a body suit of sorts that totaled a whopping 100 pound on Wednesday.
He said he hoped the 40-minute stunt would help him sell more honey from his hives.
"I first did this at 22, just for fun and out of curiosity. Later on, I would put on the bees just for the sake of making people believe I sell actual honey," he told the Chongqing Evening Post, according to The Guardian.
"The last time I did this, I put on a total of 15 beehives on my body, but today I'm breaking my own record (with 28)."
The honey peddler said he was "hot, suffocating and nervous" during the ordeal and was stung more than 20 times.
