Beiruting News

17 July 2015 marked a revolutionized move in modern fashion presentation when Jessica Minh Anh transformed the award-winning solar power plant, Gemasolar, into the world's newest catwalk in between sunrays and storm. The model and entrepreneur, known for combining art, architecture, culture, and fashion, successfully added technology into her 10th history-making showcase. Despite the unexpected weather right before the grand event, Jessica Minh Anh's problem-solving ability and resilience resulted in a true masterpiece.




The preparation for the big show started the night before when the stylish marquee was installed as the backstage area. By 4pm on 17 July 2015, VIP seats alongside the catwalk in the center of Gemasolar, red carpet, advanced sound and lighting system, DJ space, and beverage bar were all perfectly set up. The unexpected storm, which came at 5pm with heavy rain and wind, cut the entire power supply of the catwalk and destroyed the backstage area. In the mid of the crisis and potential show cancellation, Jessica Minh Anh made a decision to turn the bus which transported models from Seville to Gemasolar into the new backstage area, clean the mess, and carry on with the event once the sun rose again. "Jessica Minh Anh's proactiveness in finding solutions very quickly to all the technical problems was no doubt impressive. However, it was her ability to not only stay calm and collective but also to motivate the entire team of over 60 of us who were shocked and scared to continue with the show that really touched me. She is first and foremost a leader," said Alexander Hardouin, CEO of EStead Production.




The catwalk started at 8pm with the cinematic backdrop of the iconic central towers and thousands of shining mirrors. The epic scenery saw Jessica Minh Anh's grand entrance in the highly anticipated red flamenco dress bursting with layers and texture. The exotic beauty was followed by other fashion models in dramatic maxi dresses which highlighted their perfect silhouette. Designed by Sevilla's very own fashion talent Pilar Vera, the opening collection inserted romance and glamour onto the sunshine catwalk.




Captivating audience in a completely different style, Beijing-based Spanish designer Paloma Sanchez premiered an exquisite jewelry collection influenced by Chinese culture. The luxury pieces unveiled the beauty of uncut stones with rare formations as well as a fluid combination of Oriental charm and European chic. 



Focusing on intricate details and futuristic patterns, Turkish jewelry brand Ekria came in next with architectural pieces in gold and silver. The striking laser-cut collection portrayed both simplicity and versatility, which signified the concept of wearable art.




Returning to Jessica Minh Anh's extraordinary catwalk after the New York fashion phenomenon earlier this year, Pakistani designer Syeda Amera remained consistent with her creative approach of using abstract motif, bold cuts, and sequined formations. With Gemasolar in mind, the innovative artist embellished exclusively designed mirrors and crystals to greatly enhance the sun's effects on her luxurious looks.




Closing the show with class and elegance, Vietnamese celebrity designer Hoang Hai accompanied by Pandora jewelry, introduced an alluring Haute Couture collection made from the finest materials, decorated with lace, brocade, Italian tulle, and Swarovski crystals. The most impressive of all, the finale dress which embodied Jessica Minh Anh's strength and sophistication, is a quintessential example of advanced beadwork, original patterns, and intricate transparency.




J Summer Fashion Show 2015 has not only strengthened Jessica Minh Anh's position as the world's most innovative catwalk producer, but also sees her inspiring a new generation of creative leaders towards a more eco-friendly direction. "It was an honor for TORRESOL ENERGY to have Jessica Minh Anh transform GEMASOLAR into the first ever solar powered catwalk. Having seen her fashion shows on the Eiffel Tower, Grand Canyon Skywalk, London's Tower Bridge, and One World Trade Center, we knew she was special. We find it very meaningful that Jessica chose such an ecological scenario as Gemasolar to showcase fashion. It speaks a lot about her belief in green power", said Raul Mendoza Ruiz, Gemasolar Plant Manager, Torresol Energy. It was no surprised that Jessica Minh Anh impressed Gemasolar management with her extraordinary vision and an exceptional track record of mind-blowing catwalks. It was, however, her pulling off the show so flawlessly in less than 2-month preparation in the severe heat of Sevilla with plenty of logistic challenges that has made Jessica Minh Anh a leader.




J Summer Fashion Show 2015 was supported by  Ilunion Atrium Hotel Madrid, Wowble!, Carmen Olmedo, Cristina Rivero, Rosabus, Hotel Casa 1800 Sevilla, Boutique Hotel Holos, Benchamark Capital, InEvents Malaga, Calitos Café y Desgustación, Beim Jupiter Accessoires, Garsan Banderas & Publicidad and Pedro Munumer among others. For more information, visit www.jmodelmanagement.co.uk and www.facebook.com/jmodelmanagement.