Beiruting News

Menswear

For men, the inspiration ranges from gentlemen explorer and classic military to retro gym-class hero. Outerwear is authentic and hard-working, from down-filled jackets with mountain-ready details to quilted windhikers, classic peacoats and parkas. Retro track and field vibes find their way into men's hoodies and slim-fit joggers; the jersey zip sweat is the ultimate AW15 layer.

Copper Label Goods evolves with new hand-drawn graphics, colours and styles, retaining its grit and Superdry's signature vintage style. Heavy cabled knits and fair isles brighten up a deep winter palette while tees showcase a wider range of colours and graphics for AW15. Superdry's awe-inspiring tailoring and wide appeal is evident in the season's chinos: preppy and classic or contemporary slim cut with colour-pop details. Denim comes in a huge range of washes and fits from skinny to relaxed. The details and cuts in shirt range symbolises Superdry's unshifting focus on the product, from enamel buttons and monogrammed denim pops to supreme quality denim and flannel.

Womenswear

Women's supersoft knitwear is enhanced for AW15 with Nordic motifs, lurex twisted yarns and Breton stripes while jacquard leggings are the embodiment of cosy winter dressing. Snowflake patterns and fur trims add a dash of alpine chic, sitting alongside bold lumberjack checks and bear graphics which ramp up the winter wilderness feel. Dustings of sequins and snowflake embellishments across knits, tees and skirts add seasonal sparkle while intricate lace is channelized for texture and detail.

Effortless luxury teamed with warm, fluffy layers creates a wearable, party-ready look. Casual tops, shirts, dresses, leggings, and tees are influenced by fabrics in dusky florals and colour-popping prints. The boho undertone is strengthened with lace detail, textured knits and an inky palette. In contrast, acid brights, dip dyes and wash effects inject tees, sweats, gilets and knitwear with colour and energy for high-contrast après-ski chic.

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