Beyoncé has inked a $60 million deal with Pepsi that comes fully loaded promoting the caffeinated cola in TV commercials and emblazoning her face on cans but additionally, it will allow her to take the reins in an undefined collaboration with the company to 'craft innovative content' as part of their global branding effort.
"Pepsi embraces creativity and understands that artists evolve," Beyonce said in a statement. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
The Beyoncé bearing cans will be released to consumers in March, starting in Europe.
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