Dolce & Gabbana exclusively debuted its Abaya collection on Style.com/Arabia on Sunday. The range consists of hijabs and abayas in neutral colors made from sheer and lightweight fabrics, such as georgette and satin weave charmeuse. A few pieces feature lush lace trims or prints from the Italian fashion label's spring 2016 collection, including lemons, daisies and polka dots.
Catering to the Muslim market has also been of interest to luxury brands and retailers in recent years, particularly for Ramadan. Designers like Tommy Hilfiger and DKNY launched dedicated capsule collections; Monique Lhuillier created a line of caftans exclusively for Moda Operandi; and Net-a-Porter created a shopping campaign titled "The Ramadan Edit" for the Islamic holy month. Lower-priced retailers have followed suit, too: H&M hired Mariah Idrissi as its first hijab-wearing model this past fall, and, according to the Guardian, Uniqlo tapped British designer Hana Tajima to create a range of hijabs, blouses and dresses, which were sold on the retailer's website and in Singapore stores last July.
A 2014-2015 report by Thomson Reuters found spending for Muslim clothing and footwear has been steadily increasing over the years and will reach $484 billion by 2019, which means designers and retailers looking to provide for this demand will only continue to grow.
Beiruting News
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