Australian analysts have set conservative expectations for the BlackBerry 10 ahead of its launch tomorrow.
The maker of the BlackBerry smartphone is promising a speedier device, a superb typing experience and the ability to keep work and personal identities separate on the same phone. It’s the fruit of a crucial, long-overdue makeover for the Canadian company.
The latest evidence on iOS and Android market penetration, especially Android, suggests that BlackBerry will not enjoy quick success.
Now, there’s some optimism. Previews of the software have gotten favourable reviews on blogs. Financial analysts are starting to see some slight room for a comeback.
“The old models are becoming obsolete quickly,” BGC Financial analyst Colin Gillis said. “There is still a big user base but it’s going to rotate off. The question is: Where do they rotate to?”
