Beiruting News

A road safety campaign in Russia has come up with an inventive way to force drivers to slow down - by using topless women to carry speed limit signs.

The scheme involves near naked women parading along the side of the road at accident blackspots.

A trial showed that the idea significantly slowed traffic near a pedestrian crossing in Severny village, in the central Nizhny Novgorod region.

Road safety campaign Avtodrizhenia, who staged the trial, said that 'most speeding drivers, the majority of whom happened to be men, slowed down to admire the female road safety assistants.'

While the trial dates from 2013, the idea has been revived as part of a new national debate on reducing the 30,000 a year deaths on Russia's roads.