Beiruting News

The first Versace Home boutique in Lebanon was opened today at a ceremony attended by H. E. M.FadyAbboud, the Lebanese Minister ofTourism.


The exclusive new store is located in the prestigious Down Town area of Beirut and exemplifies the famous Italian designer's contemporary style, featuring white and neutral shades of luxurious materials, including marble and crystal.


The interiors collections showcased at the Versace Home boutique are displayed in elegant and sophisticated settings, designated for either "Living" or "Dining". In addition to furniture and furnishings, the store houses Versace's sumptuous collection of textiles and its magnificent services of fine porcelain and exquisite giftware in precious crystal.


"Beirut is often referred to as the Paris of the Middle East and there is good reason for this," said Ziad El Chaar, from DAMAC Luxury, the Middle East franchisee of VERSACE Home. "People living in Lebanon are extremely stylish and are familiar with global fashionhouses and luxury goods brands. And the VERSACE Home boutique will provide an avenue for those wishing to extend their love of the fashion brand to their home décor".


GianGiacomo Ferraris, Versace CEO, says, "The new Versace Home boutique is an exclusive journey through the pure VERSACE lifestyle; a world of luxurious, innovative and contemporary living spacesThere are already successful Versace Home boutiques in Milano, New York, Los Angeles, Dubai and Hanoi, and Beirut is a natural next step for us".


The Versace Home boutique is an ideal complement to Lebanon's first Versace Home- branded residential tower, located in the fashionable Solidere development. The 28-storey "DAMAC Tower" is currently under construction, a collaboration between Versace Home and luxury Middle East developer DAMAC Properties.